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Personalization
Personalization
Advanced personalization tools make your content more relevant than ever before.
Without personalization, the Web is a 'static' environment where every user is presented with the same content and users will select which content to view based on navigation and search results.
As a result without personalization Web Experience Management is predominantly a low engagement 'pull' relationship that a user has with content.

Personalization changes this relationship into an environment where the web assists the user in their voyage of discovery by pushing content to the forefront in a manner that is specific to their 'journey' or interest.

In this way the web content is deemed to be managed and the content provided in context to the user.

'Personalization' is not a new term. It originally became popular in the mid 1990's with products such as ATG and Broad vision as a means of elevating a website to a level of functionality that enhances the visitor experience. However, the first time around the complexity involved in deploying such technologies was such that only the 'richest' websites could afford to deploy and maintain the technologies required. Early pioneers of personalization would be companies like Amazon and Ebay.

Personalization can provide a website with the compelling user experience that makes the difference between a website that is simply 'out there' and a website that gets bookmarked and revisited - and more importantly incentivizes the visitor to complete actions that are considered to be of value by your organization.
It can help your visitors maximize their experience whilst on your site and ensure they re-visit in a way that is simply not possible with a 'non personalized website'.

Is personalization for every organization? Probably not. If your website does not have enough content to personalize then there is little point in trying to fragment it into profiles or tracked experiences and change how content is displayed as the technical and business overhead and cost of managing content in this fashion would simply out way the benefit - but if your site is large and you are struggling to ensure users get presented with appropriate content - then it would be one very powerful way to improve the user experience.
SEO & Online Marketing
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. Other forms of search engine marketing (SEM) target paid listings. Having a variety
SEO & Online Marketing
Website Design
Our design philosophy hinges on the concept of "semantic web". We create websites that are standards compliant, usable and render consistently in all mediums so that your websites are always available when a prospect look up. A beautiful, visibly appealing and attractive site will always excel
Website Design
Personalization
Without personalization, the Web is a 'static' environment where every user is presented with the same content and users will select which content to view based on navigation and search results. As a result without personalization Web Experience Management is predominantly a low
Personalization
Responsive design
Responsive Web Design (RWD) was born out of necessity. With the rapid advent and adoption of mobile devices and tablets, businesses and consumers are demanding easy, intuitive access to information, products and services.
Responsive design
Search
With our SEO Web Design service your website is designed, built and optimized to improve its placement and rank on such major search engines as Google, Yahoo and Bing.
Our SEO campaigns increase organic search traffic to your site and the quality of that traffic.
Search
Accessibility
As per World Health Organization (WHO), there are 600 million people with disabilities in the world. Making websites accessible will thus cater to a large section of the population. Web Accessibility refers to making the web site accessible to all, irrespective to the type of disability
Accessibility
Integration
Al Nadeem provides Integration Services and consulting, to bring your IT services up to date with modern architectures and platforms. We transform your IT strategy, architecture and governance policies to better align with your business goals.
Integration
Intranets
Looking for a way to collaborate, share and communicate better with employees and clients? SharePoint or custom built Intranets can be an easy and flexible hosted intranet solution, with which you can keep everyone on the same page.
Intranets
eCommerce
E-commerce has been a bit of a buzz word for the last couple of years now. Trading on the Internet is a hugely complex business and there are many aspects to consider when designing a successful ecommerce site.
We can make the whole process of e-commerce
eCommerce
Usability Testing
We use gold-standard tests to ensure your site is keeping your users happy then provide recommendations to make them ecstatic.
A poor user experience can ruin a product launch, drive users away for good and impact the reputation of your company.
Usability Testing
Branding Identity
Your company branding is what makes your business unique. It’s your business’s personality and should convey what makes it special. Even in today’s world where competition is so tough, branding can help set your business apart from your competitors.
Branding Identity
Services
The main services are:
SEO & Online Marketing, Website Design, Personalization, Responsive Design, Search, Accessibility, Integration, Intranet, E-commerce, Usability Testing
Services